Joshua Kissi and Travis Gums are the faces and voices behind the popular lifestyle website turned creative agency, Street Etiquette. Founded in 2008, Street Etiquette showcases style using a cultural, historical and urban perspective. With sartorial influences stretching from all parts of the world and eras, Street Etiquette has managed to assemble a truly unique view of fashionable menswear. On a hot day in New York RAINS had a chat with the two guys about their journey from the beginning and up to today.
Story: Joshua Kissi
Photographers: Travis Gumbs & Joshua Kissi
Who is behind Street Etiquette and what do you stand for?
Travis Gumbs and Joshua Kissi are the founders of Street Etiquette, but we do have many frequent collaborators that we consider family. We stand for telling stories through style with various media such as photo, video, writing and other creative media.
Where did your journey begin?
Our journey began back in 2005 when we discussed online style forums – there was a limitless amount of opportunities. The conclusion ended up being that we basically wanted to give a voice to young kids who shared an affinity for style, fashion and everything cultural.
Have you always been driven by exploring new territories?
Yes! We think it's really important to explore the unknown and make yourself a little bit uncomfortable. Essentially that was one of the reasons we started the "Travel Etiquette" brand - to continue to explore new cultures, countries and cities gave us a brand new outlook on life.
What has been the most memorable trip you have been on, and why?
I think the most memorable trip would have to be our trip to Thailand. We traveled to Thailand with no real solidified plans as to what exactly we would do when we got there, but through the connections of social media we met up with friends in Thailand who had a similar mindset to us. We traveled from city to city in Thailand, the food, culture, and language were all new territories especially since it was the first Asian adventure we embarked on.
If you could visit anywhere in the world tomorrow, where would it be?
It would definitely be Tokyo, Japan. We have been talking about it for years now. Tokyo's unique sense of personal style and curation is quite alluring.
What’s your biggest motivation for moving forward with Street Etiquette?
To continue to tell stories that are of substance and experience. The world is based on our gift to retain and express information - with so much going on as far as communication and what ideally is expressed we want to make sure Street Etiquette is a cultural reference many years from now while affecting lives the way the brand has done so far.
Can a quick rain shower change your day?
A quick and unpredictable rain shower definitely changes everything – you have to ready to adapt under the circumstances nature offers. We try to prepare the best we can and seize the unpredictable in a creative way and refuse to be limited. Real creativity often appears in the unexpected and the unpredicted.
RAINS wants to be associated with positive outdoor moments – are you ever feeling limited by the rain or do you make the best of it?
To be honest, it really depends on what type of mood we're in, I feel like if you're equipped for the rain then you will take full advantage of the mood the rain provides but if you have a real bad day and desperately needs the sun for setting on the perfect light, than the rain can be rather frustrating. But again – there is nothing like the smell and sound of falling rain drops in the streets of New York – it’s probably a love/hat relationship.
What can we expect from Street Etiquette in the future?
We want to keep exploring and keep telling our stories through text and images. Creativity is our gasoline and the world is our road and we really just want to get out there and show people what we do and get inspired by energy of cities and power of nature. We really can’t say what the future holds, but one thing’s for sure – we will keep our selves and our followers inspired and motivated for adventures.