Spring / Summer 2017 ‘OVERCAST’ Collection

February 10, 2017

Overcast skies is the norm of all Nordic weather. It is what Scandinavians experience most during the year. An obscuring overcast sky can be bright and intense or dark and evocative. It can last for months and suddenly be interrupted by a cloudburst, especially during the warmer seasons. For SS17, RAINS draws inspiration from the overcast skies of the North. With cool and melancholic color additions, we turn our attention towards the chilly and gloomy part of the Scandinavian summer.

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